How Long We Keep Your Data
Last updated: 1 Sept 2025
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How and Why We Use Your Data, and Legal Grounds for Processing
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Help, Support, and Contact Information
We apply the principle of data minimisation and will retain your Personal Data only for as long as is reasonably necessary to fulfil the purposes for which it was collected, or to comply with legal, regulatory, or contractual obligations. Retention periods are determined on a case-by-case basis, taking into account the type of data, the sensitivity of the information, the potential risk of harm from unauthorised use or disclosure, and the purposes for which we process it.
Categories of Retention
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Provision of Services
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Where Personal Data is necessary to provide our Services or specific features of the Services, we will retain such data for the lifetime of your account.
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If you delete your account, or if your account is terminated, we will securely delete or anonymise Personal Data within a reasonable timeframe, subject to exceptions listed below.
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Trust, Safety, and Enforcement
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If you violate, or we reasonably suspect that you have violated, our Terms of Service, we may retain certain Personal Data for as long as necessary to investigate, document, and report such activity.
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Retention may be extended where necessary to assist law enforcement, governmental regulators, or recognised non-governmental organisations (e.g., the National Center for Missing & Exploited Children (NCMEC)).
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We may also retain data to enforce the suspension or permanent removal of offending users or content.
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Deletion and Anonymisation
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Where retention is no longer necessary for the purposes outlined above, we will securely delete or irreversibly anonymise the data.
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In cases where anonymisation is applied, the data will no longer be considered Personal Data and may be used for analytical, statistical, or research purposes.
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Compliance with Legal and Regulatory Obligations
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In certain jurisdictions, we are required to maintain identity records, financial documentation, and tax-related information for up to seven (7) years.
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We may retain Personal Data for shorter or longer periods if required by specific applicable laws.
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For example, we may need to preserve data if we receive a valid preservation order, subpoena, or search warrant relating to your account.
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Legal Claims and Proceedings
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We may retain Personal Data for the duration of applicable statutory limitation periods in order to defend or pursue potential legal claims.
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In certain cases, retention may be extended where required to support litigation, arbitration, or regulatory investigations involving you or ALLin Fans.
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